How ecommerce is navigating the impact of covid-19

The Covid-19 pandemic has shaken the retail industry with store closures, changing consumer behaviour, new ways of working and a need for agility and swift action. As the digital industry worked from kitchen tables across the country, consumers turned to online channels for their every need.

We examine the impact on the UK economy and how the rise of ecommerce has been accelerated. The figures, highlighting these changes are brought to life with examples of resilience from across the industry. The work of five retailers – Seasalt, Country Range, Madison, Outdoor Toys and Poundshop – has been pulled out as giving particular insight into different verticals.

Zero to hero

Outdoor Toys is no stranger to growth. The company went from zero to hero with support from Fisheye and hit multimillion pound revenue within six months of launching in November 2015. In 2019 it recorded 74% year on- year growth following the migration of its site to Magento Commerce 2.

When the UK-wide lockdown was announced a robust and scalable approach to development combined with a high growth digital strategy had to be implemented as parents rushed online to buy toys to keep children entertained while at home. Download the report now to find out more about this impressive story.

Looking for growth?

If you don’t feel you are growing as quickly as you could be or want to follow in the footsteps of Outdoor Toys and generate significant growth for your online business, then look no further. Our specialist eCommerce Digital Marketing and Development teams specialise in Magento and can help you drive the commercial growth you're looking for.

Perhaps you could be the next success story …

How we work

Fisheye are a Magento Solution Specialist and a Google Certified Partner. We will immerse ourselves in your business from the very first conversation. After getting a clear view of your comercial objectives we will deliver a comprehensive review of your data, ux, site build and paid for advertising. We can benchmark competitors, review your technical seo or deliver a detailed site audit. Based on our findings we can then create a performance improvement plan or Digital Marketing Strategy to drive your business growth. We have lots of case studies where we can show you how we have turned around other businesses using Magento and got them back on track to month on month growth.

I have used Fisheye as a virtual eCommerce team.  It would have been impossible to employ a team with all the skills and expertise that Fisheye can offer and as time has passed and the range of services provided has increased they have become more and more integral to the business

James Owen, Managing DirectorOutdoor Toys

Get in touch

Need help transforming your B2B business and think Magento and Fisheye could support you? Contact us to see how we can help.