The background

Trophies Plus Medals are one of the largest online retailers of trophies, medals and awards in the UK. They appointed Fisheye to review their customers' user experience and improve operational integrations from top to bottom, with the primary objective of improving the customer experience through all stages of the purchase flow. Fisheye selected Adobe Commerce as a platform which provides tools to better market and merchandise the site and allowed us to provide key B2B functions by leveraging Adobe Commerce’s B2B modules.

Achieving goals

Fisheye launched both consumer (B2C) and private sector (B2B) focused sites on the same Adobe Commerce Instance, utilising the power of the platform to provide a great customer experience for both user types.

Streamlining the operational processes from the ground up means that Trophies Plus Medals have managed to scale the throughput of personalised orders by over 300% and at the same time vastly reduce the demand on customer service. Simplifying the management of complex products and the site in general has allowed their teams to divert resources from administrative work to now focus on marketing and promotion resulting in substantial growth.

Revisiting the customer experience and optimising every stop of the purchase flow has greatly improved engagement, conversion and revenue.

Key Features

Personalisation tool

Instant search

Engraved item proofs

Public sector store

Proof approval system

Launch Site

Get in touch

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