The background

We are very proud to be working with Tanners, an independent family shippers of estate wines established in 1842 with seven physical stores. Tanners had an ageing site, which was difficult to manage, poor conversion and did not reflect their real brand values. Fisheye rebuilt from the ground up on Magento 2 utilising an advanced CMS, full integration with their stock and fulfilment systems, implemented ship to store and En-Primeur / in-bond order management.

Achieving goals

Tanners now have a great deal of control over their site, easily manage vintages, have control over creation of non-commerce content and the merchandising of their product range. Their customers can now ship their orders to store, manage En Primeur / in-bond orders and easily navigate to products through cloud search. Tanners have massively increased revenue, conversion and engagement since the site was launched, and now have a site that truly reflects the Tanners brand. Fisheye continue to work with Tanners on PPC, SEO and a continuous development.

Key Features

Ship to Store

En Primeur / in-bond service

Cloud search

ERP Integration

Complex product bundles

Advanced CMS

Launch Site

Get in touch

Think we could be the right partner to help grow your commerce business? Contact us to see how we can help.