Munster Joinery is amongst the largest manufacturers of energy efficient windows and doors in Europe. Their outdated and unsupported Magento 1 site was no longer delivering for its users so Fisheye replaced it with Adobe Commerce (Magento 2 commerce), whilst taking the opportunity to completely overhaul the user experience for both its customers and team.

This migration would allow their business to streamline administration, quoting and lead generation. Deliverables were clear; create multi-region, multi-brand sites with a primary focus on lead generation for B2C customers whilst also acting as a resource centre for its various B2C and B2B user types. Along with user experience improvements, operational efficiency needed to be improved to allow their digital teams to maximise marketing and merchandising capabilities.

With the imminent end-of-life of Magento 1, combined with major issues with their existing websites it was critical that this project was delivered on time. Fisheye launched 3 websites for Munster Joinery ontime and on budget. Fisheye have placed the power back into the hands of the merchant to fully control and merchandise all their sites by utilising Adobe Pagebuilder CMS, which has delivered significant improvement to customer engagement and improved leadflow. Munster joinery now have websites that properly portray the quality of their brand and their product expertise. Fisheye is now delivering a strategic roadmap to enable continuous development, focusing on providing further operational improvements and delivering more features to further enhance customer engagement and reach.