Joe Wicks otherwise known as "The Body Coach" is a British fitness coach, TV presenter and author, specialising in cooking and fitness books. His fitness methods focus on short intense high intensity interval training workouts.Fisheye built a new Magento 2 Commerce store to take his new range of kitchenware to market. The brief was to deliver a fast, simple, well executed build that embraced his existing brand as an extension to his main site. Only 6 weeks were given from project sign off until launch.

The team behind Joe primarily chose M2 commerce due to the flexibility for content management and merchandising for their in house team. The site integrates Nosto for personalisation, heavy use of bluefoot and a custom product hotspot tool. The combination of the advanced CMS and Magento’s preview and staging allows the Joe Wicks team to easily manage and merchandise the site.