E-Bikes was established in 1992 and is now the UK’s largest electric bike supplier stocking a wide range of electric bikes from the leading electric bike brands.

They appointed Fisheye to deliver strong growth and ROI to create a market-leading online presence. They wanted their new solution to retain, or improve upon all existing functionality but simplify the technology and site administration, where possible, without compromising on site stability and performance. We worked with them to design and develop a brand new Magento 2 ecommerce site using the Hyvä Themes frontend which allowed us to develop this site in a much shorter timescale, compared to what a standard Magento 2 frontend would have taken.

We engaged in a series of high-level commercial discovery and requirements gathering tasks when scoping the project, allowing us to develop a complete picture of the business. This knowledge foundation resulted in us building a highly optimized site with a strong UX design. Coupled with the Hyvä Themes frontend it creates an incredibly lean, and therefore fast, storefront experience.

The new site now has improved UX and best practice eCommerce functionality implemented. Its simple, modern and dynamic design allows for better highlighting of product reviews and other USPs to build trust across the site. The redesigned desktop and mobile menus also allow rich content on desktop and the ability to provide an easy to use ‘drill down’ menu on mobile devices. The improved search solution has resulted in more relevant searches accompanied by search suggestions as you type.

We also implemented our in-house checkout solution, an isolated 3-step checkout process, to streamline the process. Coupled with our express payment methods (PayPal/Apple Pay/Google Pay) and flexible finance options (Klarna), this has resulted in an extremely smooth, and easy to use checkout process for the customer.