The background

Urban Gifts have been successfully trading on-line since 2007 in the gift market, they source the best and latest in modern, fun and unusual gifts. Predominantly the company traded through marketplaces and approached Fisheye to redevelop their direct channel. Knowing that the gift market was a highly competitive sector, we knew we had to deliver a cutting edge site and provide the merchant with the tools and knowledge to successfully market and merchandise their site.

Achieving goals

Using the power of Magento 2 Commerce feature set we were able to deliver a flexible and feature rich merchant and customer experience. Focusing on the largest traffic source; mobile, we took a mobile first UX design approach, and delivered a clean easy to navigate, low friction experience. Integration with multi-channel OMS solution ensures inventory is shared across channels and order fulfilment is streamlined, particularly crucial due to the seasonalities involved in this sector.

Key Features

Multi-channel OMS integration

Segmentation & Personalisation

Advanced CMS

Multi-currency

Launch Site

Get in touch

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