The background

Rokit are the UK's leading vintage clothing company, with 4 London stores in Camden Market, Covent Garden and Brick Lane, every product listed is a one off. Hundreds of one of a kind pieces are hand selected and added daily to the website. Re-platforming needed to improve four main areas; removing the bottlenecks on product creation and merchandising, improving conversion, site speed, and campaign management.

Achieving goals

Fisheye consulted on Rokits product creation process and through system design managed to substantially streamline it. Moving away from the waterfall method they were following, taking a more agile approach allowed multiple team members to work on the same products simultaneously. Tools for batch processing and publishing have been developed to streamline listing management further. Fisheye also implemented click and collect and heavily utilised an advanced CMS solution.

Key Features

OMS integration

Product creation application

Product randomiser

Segmentation & Personalisation

Advanced CMS

Bespoke reporting

Launch Site

Get in touch

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