With over 50 years experience in the furniture business GFTC provide superbly made high quality furniture, they are passionate about bringing their customers great product, great style, great service and great price, and they are fast becoming a leader in the UK furniture market. Our mission was to provide their customers with intuitive navigation and ease of use from product selection right through to order success on any device. Magento Enterprise was selected as the most suitable candidate providing a solid foundation, flexibility and scalability along with the promotion and merchandising tools to further build their business on.

The online furniture market typically experiences a high AOV and lower conversions. Conversion rate optimisation was at the forefront of this project along with increasing AOV. Fisheye achieved this by implementing AI based search, navigation, personalisation, user friendly navigation across all devices and a smart mix and match dining table and chair configurator.